Today’s rules in Music

You’ll have a hard time finding another person who listens to the same new music as you. Of course you can go online, or go to a gig and find acolytes of the same act, but the odds of going to work, hanging with friends, and finding commonality in new musical tastes is extremely rare. 

Playlists did not solve the new music discovery problem. We used to depend on radio to introduce us to new music, then we depended on MTV, now searching for new tunes you like is like looking for a needle in a haystack. How many new tunes can you listen to at one time anyway? And who are the creators of the playlists, which only work as background listening anyway. If you’re a dedicated music fan and you can listen to every song on a playlist…I don’t believe it. The only exception is Rap Caviar, which has lost some of its power and influence since Tuma Basa decamped for YouTube, what a mistake, but there is not another playlist that is acknowledged as great in the entire music ecosystem, and that’s just plain sad.

George Costanza rules. If you want to succeed in today’s world, just do the opposite of what everybody else is doing. Be credible, turn down sponsorships and endorsements. Go the other way, people will notice it and respect you for going down the road less taken in a world of me-too.

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