UK Artist Handbook: Supporting artists to get the most out of TikTok

TikTok has only been in existence for a few short years, but during that time has established itself as an integral and valued part of the UK’s music industry. Quickly becoming the home of music discovery, a place for new creative talent to find a voice and for established artists to reach new fans – it’s hard to imagine the UK music community without it.

We know that approaching TikTok for new artists and their teams can sometimes leave you wondering where to begin. It’s an amazing platform powered by the community and has super-charged careers, shone a spotlight on diverse genres and connected talent to fans the world over. However, if you’re new to the platform, how do you get started?

We’re here to help. We’re proud to introduce and share our UK Artist Handbook created to help new artists and those wanting to get better, but most of all for us to share some of the things we’ve learned and the insight we’ve gained from our partners during the last few years.

The Artist Handbook is a guide to give artists, musicians and creators the tools they need to navigate TikTok, get inspired, build a fanbase and spread the word in the most impactful way. Consisting of five chapters, it helps people of all levels build a great relationship with TikTok; from getting set-up, finding your voice to building a community, as well as clearing up a few myths along the way (no you don’t have to post 3 times a day!). It’s much less about jumping on trends and more about staying authentic, not being afraid to experiment and finding what works best for you, whilst also offering some tools and insights to keep all creators safe online.

Speaking about the launch of the Artist Handbook, Annabella Coldrick, Chief Executive of the Music Managers Forum said:“We regularly hear from our membership that it can be very overwhelming for managers trying to navigate all the different opportunities and demands on artists to create content to build and grow a fanbase. This new handbook from TikTok is a very welcome guide to the platform, helpful and easy to follow for artists and their managers so they can make informed decisions on what works for them.”

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